Aleksandra Antonova

Retail Charter: Managing a dedicated portfolio of clients

• Providing up-to-date, relevant information about the charter market and tailored charter advice.
• Handling incoming enquiries and negotiating optimal charter terms on behalf of clients.
• Providing full support to clients from initial enquiry through charter completion, including itinerary planning, preference list coordination, activity arrangements, and tailored restaurant recommendations.

Charter Management: Acting as Charter Manager for a Mangusta 40m and a Benetti 35m, overseeing all commercial charter activities.

• Ensuring strong charter performance of the yachts through proactive management and consistently high service standards.
• Responding to broker enquiries in a timely manner with clear and relevant information.
• Planning charter schedules for each yacht to maximise seasonal use and revenue.
• Building and maintaining strong relationships with yacht Owners and Captains.

• Managing the fleet of yachts and promoting it on the Charter market to optimize the booking rates
• Following up on all charter enquiries from brokers
• Reporting detailed charter analysis to the Owners
• Working closely with each yacht's Captain in regards to all charter related topics
• Creating and updating yacht specifications, brochures database and all necessary marketing material
• Responsible for answering all retail charter enquiries
• Preparing yacht selections and charter marketing material
• Organizing and attending yacht shows and open days

• Managing retail charters from the enquiry until the conclusion
• Working closely with yacht owners, captains, and brokers on charter enquiries
• Implementing different strategies to onboard new luxury yachts
• Organization of Yotha Salon during the Cannes Yachting Festival
• Monaco Influencer Awards
• Created a new social media strategy to onboard new yachts
• Salesforce CRM implementation according to the company business objectives
• Created general e-mails, sales brochures content, and other materials supporting the company's presentation

• Created and developed new business projects to achieve company goals
• Implemented the company's CRM system (Zoho, Hubspot)
• Improved the company's visibility through Adwords campaigns & Marketing content (website, blog, social media...)
• Searched for new clients
• Organized events (Le Meridien MC, Yacht Club MC, + Online Investor Summit)

• Maintained the relationship with existing clients and developed new deals
• Prepared orders and invoices; Managing the logistics to ensure delivery according to the Incoterms
• Participated in external trade negotiations related to the export of cigarettes to the European Market
• Visited trade shows to promote the companies products
• Worked SAP system

• Assisting the HR Department