Summary
Work History
Education
Skills
Locations
Languages
Generic

Alana Valdes Castro

PARIS

Summary

Results-driven communications professional transitioning from compliance consulting to place branding. Leverages analytical skills and creative storytelling to boost audience engagement. Experienced freelance social media consultant, empowering small businesses to amplify their voices through authentic narratives that reflect cultural identities and community essence.

Work History

Communications & Campaign Coordinator / Content Creator

OnPoint Strategy
Puerto Rico
01.2026 - Current
  • Lead content coordination and campaign management across digital platforms, ensuring alignment with strategic communications objectives.
  • Develop and manage content calendars, editorial planning, and campaign timelines to maintain consistent messaging and on-time execution.
  • Support digital marketing strategy through SEO-informed content development and performance optimization.
  • Monitored analytics and engagement metrics to refine messaging and drive measurable results.
  • Ensured brand consistency across platforms and aligned communications with organizational priorities.
  • Developed content strategies that enhanced brand messaging across platforms.
  • Integrate AI-assisted tools to optimize content development, improve campaign efficiency, and streamline internal workflow systems.
  • Conducted market research to identify target audiences and trends.

Graduate Executive Social Director

The American University of Paris
Paris
01.2026 - Current
  • Led strategic planning and execution of social and community-building events, enhancing engagement among graduate students and the broader student body.
  • Oversee event marketing and promotion through digital campaigns and social media.
  • Develop and manage event budgets, including cost forecasting and expense tracking.
  • Sourced and negotiated with vendors, optimizing event execution within budget constraints.
  • Conducted post-event evaluations to measure engagement levels, financial outcomes, and overall impact.

Social Media & Marketing Consultant

Freelance
Remote
04.2022 - Current
  • Managed websites and social media accounts for 12+ clients, generating approximately 30 qualified leads per month.
  • Developed cost-effective marketing strategies and brand identities for small businesses, increasing brand awareness by 200%+.
  • Utilized AI-assisted content development and prompt engineering to accelerate campaign creation and enhance SEO performance.
  • Conducted analytics and performance tracking with Google Analytics and platform insights, informing data-driven marketing strategies.
  • Implemented AI-driven workflow improvements, reducing turnaround times for client projects.

Grant Management & Compliance Consultant

OnPoint Strategy
Puerto Rico
03.2022 - 12.2025
  • Conducted compliance audits for 35+ entities, delivering regulatory recommendations to enhance adherence and operational integrity.
  • Identified compliance risks and implemented targeted mitigation strategies to safeguard client operations.
  • Reviewed policies and procedures, ensuring alignment with legal and regulatory frameworks to support compliant practices.
  • Advised clients on best practices for maintaining compliance in operations.
  • Monitored changes in regulations to ensure timely updates to compliance strategies.
  • Designed 35+ Standard Operating Procedures (SOPs) for government clients.
  • Evaluated 12+ grants and supported procurement processes.

Graduate Communications Intern

True Self Foundation
San Juan
06.2025 - 08.2025
  • Led online communications and developed digital strategy across Meta, TikTok, LinkedIn, and X.
  • Directed digital promotion for major fundraising events reaching 16,000+ attendees and increasing engagement by 10x.
  • Coordinated community engagement initiatives and collaborated with influencers to enhance brand visibility.
  • Covered live events for social media, producing analytics reports that informed future communications strategies.
  • Maintained contact and communication resource databases to streamline outreach efforts.

Outreach & Early Voting Assistant

Leon County Supervisor of Elections
Florida
06.2022 - 12.2022
  • Led 25 operational projects and organized 12 outreach events to engage community participation in the electoral process.
  • Produced and translated educational materials to enhance voter accessibility and understanding.
  • Supervised election site operations and ensured voting accuracy.
  • Supported training sessions for poll workers on election procedures.
  • Assisted in preparing and organizing election materials for distribution.
  • Managed office communications and responded to inquiries from the public.

Fellow / Community Organizer

NextGen America
Florida
08.2018 - 11.2018
  • Registered 700+ voters and organized 30+ outreach and educational events.
  • Canvassed 25+ communities, fostering increased civic engagement among residents.
  • Organized outreach events, mobilizing communities to actively participate in climate advocacy.
  • Facilitated workshops to educate volunteers on effective grassroots organizing techniques.
  • Coordinated volunteer recruitment, strengthening support base for community initiatives.

Education

Master of Arts - Global Communications

The American University of Paris
06-2026

Bachelor of Arts - International Affairs

Florida State University

Bachelor of Arts - Sociology

Florida State University

Skills

  • Content strategy
  • Digital strategy
  • Event planning
  • Event management
  • Community outreach
  • Community management
  • SEO strategy
  • Paid social media advertising
  • Influencer marketing
  • AI tools and content creation
  • Prompt engineering
  • Google Analytics and Canva
  • Adobe Creative Cloud
  • Compliance
  • Risk assessment
  • Process optimization
  • Vendor negotiation and project management

Locations

  • Fajardo, Puerto Rico
  • Paris, France

Languages

Spanish
Native
Native
English
Proficient (C2)
C2
French
Intermediate (B1)
B1

Similar Profiles

  • Obianuju MbagwuObianuju Mbagwu

    DIGITAL CONTENT CREATOR/, COMMUNICATIONS/NEWS EXECUTIVE at Black Business Network.DIGITAL CONTENT CREATOR/, COMMUNICATIONS/NEWS EXECUTIVE at Black Business Network.

  • Chloe PickeringChloe Pickering

    Freelance Content Creator (Business and Communications) at MyselfFreelance Content Creator (Business and Communications) at Myself

  • Lindy TolbertLindy Tolbert

    Content Creator, Marketer, & Event Coordinator at Self-EmployedContent Creator, Marketer, & Event Coordinator at Self-Employed

  • Sabina Hasanova ElshanSabina Hasanova Elshan

    Content Creator & Social Media Coordinator at KURUMSAL ILETISIM VE HALKLA ILISKILER DIREKTÖRLÜĞÜContent Creator & Social Media Coordinator at KURUMSAL ILETISIM VE HALKLA ILISKILER DIREKTÖRLÜĞÜ

CREATE PROFILE
Alana Valdes Castro