Summary
Overview
Work History
Education
Skills
Websites
Timeline
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ADELE MARTIN

ADELE MARTIN

Paris

Summary

Strategic business leader with 10+ years' experience in international go-to-market execution, revenue growth, and cross-functional team leadership within digital-first, high-growth environments. Expert in launching innovative services, driving commercial performance, and aligning product strategies with market needs. Trilingual in French, English, and Spanish.

Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work History

Country Manager France & Belgium

Getaround
PARIS
01.2020 - Current
  • Implemented process improvements, streamlining workflows and increasing team productivity.
  • Launched and scaled new verticals including Business Travel (+1M incremental growth in a year), Delivery (+5M incremental growth in a year), and Guaranteed Earnings (+600K incremental in a summer), expanding market reach and diversifying revenue streams.
  • Unified cross-functional teams (Product, Pricing, Marketing, Partnerships, Datas Field Operations) to deliver on strategic objectives and accelerate execution. Defined top 5 priorities with executives leaders + launched GTM plans.
  • Developed and implemented KPI frameworks to drive data-informed decision-making and continuous business improvement. Created a supply and demand matrix to match market needs. Defined and created Tableau dashboard for executives.

Strategy & Operations Manager

DiDi Chuxing
01.2020 - 01.2021
  • Led cross-functional projects that increased first-trip rider conversion by 60% and enhanced brand perception in a competitive market.
  • Conducted in-depth pricing analyses, market assessments, and regional forecasting to inform strategic planning.
  • Collaborated closely with Finance and Marketing to align performance targets and optimize resource allocation.

Operations & Launch Manager

Beat (Free Now Group)
01.2018 - 01.2020
  • Spearheaded the successful launch of Beat in Chile, adapting product offerings to local market demands.
  • Scaled operations to 10+ cities, onboarding thousands of active drivers within the first year.
  • Coordinated product-market fit initiatives with global and regional teams, ensuring rapid market penetration and sustainable growth.

Business Development Executive

French-Chilean Chamber of Commerce
01.2017 - 01.2018
  • Drove the promotion of French trade fairs in Chile, building strategic partnerships with key stakeholders.
  • Designed and executed a CRM strategy, including segmentation, dashboarding, and performance analytics, to enhance business development efforts.

Strategy Consultant

SQUARE Management
01.2014 - 01.2016
  • Advised Euler Hermes on strategic transformation projects in CRM, sales, and marketing.
  • Led the implementation of a new call center and optimized banking partnerships, improving customer engagement and operational efficiency.

Education

MSc - Strategy & International Business Management

ISTEC Paris
01.2012 - 01.2016

Skills

  • GO-TO-MARKET STRATEGY

  • PRODUCT LAUNCHES

  • REVENUE GROWTH

  • BUSINESS INSIGHTS

Timeline

Country Manager France & Belgium

Getaround
01.2020 - Current

Strategy & Operations Manager

DiDi Chuxing
01.2020 - 01.2021

Operations & Launch Manager

Beat (Free Now Group)
01.2018 - 01.2020

Business Development Executive

French-Chilean Chamber of Commerce
01.2017 - 01.2018

Strategy Consultant

SQUARE Management
01.2014 - 01.2016

MSc - Strategy & International Business Management

ISTEC Paris
01.2012 - 01.2016

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ADELE MARTIN