Abijith Srikanth
Marketing Specialist
Antibes
Summary
Dynamic and detail-oriented CRM and Email Marketing Specialist proficient in customer segmentation, marketing automation, and campaign performance analysis. Expertise in creating and managing content calendars, optimizing email deliverability, and ensuring brand consistency in multi-channel communications.
Overview
5
5
years of professional experience
1
1
year of post-secondary education
3
3
Certifications
Work History
Field Marketing Intern UK & Ireland
Amadeus IT Group
Nice
01.2024 - 07.2024
- Managed over 100+ email campaigns using Oracle Eloqua, integrating with Salesforce CRM for accurate customer segmentation and targeting.
- Set up automation, conducted A/B testing, and optimized campaign performance.
- Developed monthly product update newsletters and content calendars, aligning with key marketing messages.
- Implemented reporting dashboards and analyzed campaign performance, providing insights for improvement.
- Collaborated with cross-functional teams on integrated marketing efforts, ensuring consistent messaging across all channels.
- Coordinated event management, including registration, landing pages, RSVP emails, and post-event surveys.
- Optimized email marketing campaigns by segmenting mailing lists based on customer preferences, resulting in 3% higher open rates and conversions in the UK
Senior Inside Sales Manager APAC & ANZ
Simplilearn
Bangalore
12.2019 - 10.2022
- $580,000 in total revenue generated across positions, exceeding targets & and quotas by prospecting, qualifying, and building relationships with senior-level managers and closing deals.
- Led sales efforts for "Caltech CTME (PGP)" program, achieving $218,000 in sales across 4 months
- Developed and nurtured relationships with senior-level managers and clients, onboarding 390 customers through tailored sales strategies increasing sales conversions by 20% in key markets
- Created customized solutions for clients by effectively analyzing their unique needs, challenges, or pain points within their respective industries.
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
Education
Master of Science - International Marketing & Business Development
SKEMA Business School
Lille, France 01.2023 - 07.2024
Skills
CRM & Marketing Automation (Eloqua, Salesforce, HubSpot)
Office 365
Wordpress
Content Calendar Management
Performance Reporting & Dashboard Creation
Email Campaign Management & Segmentation
CRM & Marketing Automation (Eloqua, Salesforce, HubSpot)
Certification
Inside LVMH
Leadership Experience
- Student Body MSc. Program Delegate - SKEMA Business School
- Head Job Placement Coordinator - PSG College
- Winner of 2020 Rising Sales performer - Simplilearn
Languages
English
Bilingual or Proficient (C2)
French
Elementary (A2)
Hindi
Upper intermediate (B2)
Timeline
Field Marketing Intern UK & Ireland
Amadeus IT Group
01.2024 - 07.2024
Master of Science - International Marketing & Business Development
SKEMA Business School
01.2023 - 07.2024
Senior Inside Sales Manager APAC & ANZ
Simplilearn
12.2019 - 10.2022
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