Profil professionnel
Vue d'ensemble
Expérience
Formation
Compétences
Websites
Certificats
Langues
Chronologie
Generic
ABALACHE RABHI

ABALACHE RABHI

CRM Manager
Paris

Profil professionnel

CRM and Salesforce professional with 10+ years of experience delivering customer engagement, clienteling, and marketing automation programs in premium retail and luxury environments (including Chaumet and LVMH Group – Make Up For Ever). Strong track record leading cross‑functional projects across CRM, Service, and Marketing teams: KPI reporting, campaign performance analysis, data quality governance, and change management for store adoption. Expert in Salesforce ecosystems (Sales, Service, Data and Marketing Cloud), customer journeys, segmentation (SQL), and omnichannel activation.

Vue d'ensemble

16
16
years of professional experience
2007
2007
years of post-secondary education
1
1
Certification

Expérience

Salesforce Service Cloud Project Manager (Client Service & Clienteling)

Shiseido
Paris
2023.12 - 2026.01
  • Lead Service & Clienteling CRM initiatives on Salesforce Service Cloud and Data Cloud, aligning business teams and IT to deliver roadmap improvements.
  • Build and optimize service operating model: case management, console enhancements (flows, knowledge base, next best action), and incident follow‑up until resolution.
  • Coordinate integrations including CTI (Service Cloud Voice) and OMS (Order Management System) to strengthen end‑to‑end customer journeys (account creation, onboarding, purchase, claims).
  • Support UAT, training and change management for customer care teams to ensure adoption and consistent client experience.

Salesforce Marketing Cloud Solution Architect

Aircalin
Nouméa
2023.01 - 2025.12
  • Enable marketing teams to leverage Salesforce Marketing Cloud for lifecycle and promotional communications (segmentation, email creation, send programming).
  • Audit and optimize data model; build core audiences and automation foundations for sustainable CRM operations.
  • Configure customer journeys aligned with marketing strategy and deliver continuous improvement through bug fixing and evolutions.

Salesforce Marketing Cloud Solution Architect

Comexposium
La Défense
2024.01 - 2024.09
  • Translate campaign team needs into Marketing Cloud solutions: workshops, configuration and deployment with IT stakeholders.
  • Develop complex audiences using SQL and implement Marketing Cloud data model for scalable segmentation.
  • Create a reusable email personalization library with AMPscript and deliver Journey Builder templates to accelerate campaign execution.
  • Provide campaign reporting, insights and recommendations to improve engagement and conversion.

Salesforce Trainer (Marketing Cloud, Service Cloud, Sales Cloud)

Salesforce (Training)
France
2018.07 - 2024.02
  • Delivered official and customized training programs for Marketing Cloud (MKT01) and CRM modules for marketing and customer service teams.
  • Designed exercises, documentation and datasets; coached users to strengthen CRM mindset and operational excellence.

IT Project Manager – CRM & Marketing Automation (Salesforce)

Chaumet (LVMH Group)
Paris
2023.02 - 2023.12
  • Owned the CRM and marketing automation project roadmap with CRM, Clienteling and Customer Service stakeholders from discovery to deployment.
  • Defined governance, scope and planning; produced key deliverables (business requirements, backlog, test cases, training and support documentation).
  • Coordinated internal and external delivery teams (architecture, development, integrations, QA) and ensured quality across UAT and Go‑Live.
  • Led the migration from Mailchimp to Salesforce Marketing Cloud and supported post‑Go‑Live hypercare, data integrity and process improvements.

Product Owner – Digital Marketing & CRM (Salesforce Marketing Cloud)

B&B Hotels
Paris
2020.10 - 2023.01
  • Coordinated CRM requirements across multiple markets (France, Italy, Spain, Germany, Brazil) and drove common vs local roadmap prioritization.
  • Delivered omnichannel customer journeys (Email/SMS/Push) and segmentation strategies (loyalty, business guests, post‑booking triggers).
  • Supported deployment of Marketing Cloud for new hotel openings and trained key users to ensure adoption and activation consistency.

Project Manager – CRM & Marketing Automation (Salesforce)

Make Up For Ever (LVMH Group)
Paris
2016.12 - 2020.12
  • Connected POS and ecommerce touchpoints to a unified customer database (Salesforce Sales Cloud) and executed omnichannel campaigns via Salesforce Marketing Cloud across Europe, US, Middle East and Asia.
  • Designed data model, target audiences and automation between CRM, Marketing and BI tools (Tableau) for accurate reporting and performance monitoring.
  • Built email templates and multi‑channel journeys (welcome, birthday, repurchase) and delivered dashboards for marketing and retail stakeholders.
  • Trained users and supported change management to improve adoption and customer experience.

CRM Project Manager (Multi‑Cloud Salesforce)

Emakina.CH
Geneva
2019.09 - 2020.09
  • Managed end‑to‑end delivery of multi‑cloud Salesforce projects (Commerce, Service, Marketing) and led a near‑shore development team (5 resources).
  • Organized discovery, configuration, data quality, testing, deployment and training; translated business requirements into technical solutions.
  • Integrated Salesforce with third‑party systems (ecommerce, supply chain) and supported OMS interfacing.

Salesforce Service Cloud Project Manager / Business Analyst

SNCF
France
2010.01 - 2016.01
  • Deployed Salesforce Service Cloud to 1,000+ users across 23 call centers and structured roles, profiles and omnichannel routing.
  • Led workshops, requirements, functional specifications, UAT coordination and post‑production training under Agile delivery.
  • Managed budget, risks and steering committee reporting; supported CTI integrations and case management processes.

Formation

Information Systems -

ESSEC Business School / Télécom Paris

Management Diploma - undefined

Paris 2 Panthéon‑Assas University

DEUST - Information Technology & Management

Paris 2 Panthéon‑Assas University

Compétences

  • CRM & Clienteling Strategy
  • Performance Reporting & Analytics
  • Salesforce Platforms
  • Segmentation & Data
  • Retail Enablement
  • Project & Delivery Management
  • Technical Foundations

Certificats

  • Salesforce Marketing Champion, 2025
  • Salesforce Certified – Project Management / Product Owner (Sales, Service and Marketing Cloud focus)

Langues

French
Bilingue
English
Bilingue

Chronologie

Salesforce Marketing Cloud Solution Architect

Comexposium
2024.01 - 2024.09

Salesforce Service Cloud Project Manager (Client Service & Clienteling)

Shiseido
2023.12 - 2026.01

IT Project Manager – CRM & Marketing Automation (Salesforce)

Chaumet (LVMH Group)
2023.02 - 2023.12

Salesforce Marketing Cloud Solution Architect

Aircalin
2023.01 - 2025.12

Product Owner – Digital Marketing & CRM (Salesforce Marketing Cloud)

B&B Hotels
2020.10 - 2023.01

CRM Project Manager (Multi‑Cloud Salesforce)

Emakina.CH
2019.09 - 2020.09

Salesforce Trainer (Marketing Cloud, Service Cloud, Sales Cloud)

Salesforce (Training)
2018.07 - 2024.02

Project Manager – CRM & Marketing Automation (Salesforce)

Make Up For Ever (LVMH Group)
2016.12 - 2020.12

Salesforce Service Cloud Project Manager / Business Analyst

SNCF
2010.01 - 2016.01

Management Diploma - undefined

Paris 2 Panthéon‑Assas University

DEUST - Information Technology & Management

Paris 2 Panthéon‑Assas University

Information Systems -

ESSEC Business School / Télécom Paris
ABALACHE RABHICRM Manager