

CRM and Salesforce professional with 10+ years of experience delivering customer engagement, clienteling, and marketing automation programs in premium retail and luxury environments (including Chaumet and LVMH Group – Make Up For Ever). Strong track record leading cross‑functional projects across CRM, Service, and Marketing teams: KPI reporting, campaign performance analysis, data quality governance, and change management for store adoption. Expert in Salesforce ecosystems (Sales, Service, Data and Marketing Cloud), customer journeys, segmentation (SQL), and omnichannel activation.