Hassan A. Khawaji
Riyadh
Summary
Retail and fashion programs leader with 6+ years in luxury fashion, retail operations, and B2B sales. Proven in building strategic partnerships, delivering high-impact retail activations with the Saudi Fashion Commission, and driving measurable growth — including 112% revenue increase at TGC and SAR 1M+ in single-event sales. Skilled in visual merchandising, market expansion, and cross-functional leadership.
Overview
13
13
years of professional experience
Work History
General Sales Manager
Clara Group Co.
10.2024 - Current
- Developed and implemented a growth-focused sales strategy targeting 50% revenue increase.
- Led coordination between sales, marketing, and operations to align KPIs.
- Managed key partnerships and drove expansion across B2B channels.
- Coordinated and executed Aleena month-long booth at Nakheel Mall, achieving SAR 1M+ in sales.
Business Development Manager
TGC Co. (Aleena Brand)
09.2022 - 10.2024
- Grew revenue by 112% in 2023 through new market penetration and key account wins.
- Expanded client base from 7 to 20+, including Ritz-Carlton, Nahdi, Al Dawaa, and Extra.
- Streamlined production costs and resolved product launch issues for improved quality.
- Managed a month-long activation booth at Nakheel Mall to drive brand exposure.
- Selected initial designs, fabrics, and materials for Aleena’s product lines, ensuring quality alignment with brand positioning.
- Led Aleena booth participation in the 100 Saudi Brands program by the Saudi Fashion Commission.
Operations Manager
Recherche Fashion Gallery
07.2021 - 03.2023
- Led retail sales operations and staff, ensuring consistent performance and team alignment.
- Improved customer satisfaction through targeted coaching and streamlined processes.
- Oversaw Visual Merchandising execution across the store, ensuring product presentation met luxury fashion standards and enhanced customer engagement.
- Collaborated with local and Gulf-based fashion designers to curate collections, strengthen supplier relationships, and align offerings with luxury retail trends.
Key Accounts Sales Executive
Napco National Co.
04.2021 - 09.2022
Retail Sales
Majid Al Futtaim & iStyle (Apple Premium Reseller)
01.2018 - 01.2020
- Achieved Top Sales Award 2019 at Majid Al Futtaim – Hollister Brand.
Service Crew
Al Safwa Food Co. (Dairy Queen)
02.2013 - 09.2015
Education
Bachelor’s - Finance
King Saud University
01.2022
Diploma in Intensive English Program - Academic Purposes
ELS Language Center
01.2017
Skills
- Retail Program Development
- Fashion Industry Expertise
- Strategic Partnerships
- Visual Merchandising
- Market Expansion
- B2B & B2C Sales
- Vendor & Stakeholder Management
- Brand Activation
- Client Relationship Management
- Sales Forecasting & Negotiation
- Budgeting and finance
Accomplishments
- Coordinated and executed Aleena month-long booth at Nakheel Mall, achieving SAR 1M+ in sales.
- Led Aleena booth participation in the 100 Saudi Brands program by the Saudi Fashion Commission.
- Managed Rawash Care booth at Nakheel Mall, driving significant sales and brand exposure.
- Achieved 112% revenue growth at TGC in 2023 through market expansion and strategic partnerships.
- Received Top Sales Award 2019 at Majid Al Futtaim – Hollister Brand.
- Earned Second Honors upon graduation from King Saud University.
Timeline
General Sales Manager
Clara Group Co.
10.2024 - Current
Business Development Manager
TGC Co. (Aleena Brand)
09.2022 - 10.2024
Operations Manager
Recherche Fashion Gallery
07.2021 - 03.2023
Key Accounts Sales Executive
Napco National Co.
04.2021 - 09.2022
Retail Sales
Majid Al Futtaim & iStyle (Apple Premium Reseller)
01.2018 - 01.2020
Service Crew
Al Safwa Food Co. (Dairy Queen)
02.2013 - 09.2015
Diploma in Intensive English Program - Academic Purposes
ELS Language Center
Bachelor’s - Finance
King Saud University
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